PulpKing

So while at my internship, where I watch a lot of commercials, I came across this one:

http://www.youtube.com/watch?v=5s87NgING4k

This version of it is in Spanish, but it's for Blockbuster. The captions read "Pulp Fiction...or The Lion King. Take home both". Now, I have to admit that I loved this commercial. I thought the mash up was hilarious. However, it made me wonder about more independent media getting co-opted by commercial media. This commercial is reminiscent of the type of fan art that's made independently and showcased all over the web. Judging from the Youtube research I did after seeing this ad, video/audio splicing like this is something that tons of people do, even with just Pulp Fiction and The Lion King alone. I just wonder if there's something wrong with a corporation like an advertising agency taking that independent idea and making a profit off of it. Or is it just a really clever marketing tool? Not quite sure...

-Lindsay