freerice.com

So, I was with one of my fellow media studies majors and she mentioned the website freerice.com to me. The concept is simple - a multiple choice vocabulary quiz game that gauges what difficulty level to give you based on you previous tries. However, there is a more important facet of the site - for every correct answer, the site will "donate 20 grains of rice through the United Nations to help end world hunger." The site is apparently successful, starting up this past October and winning one of the "2007 Yahoo! Finds of the year" awards.

I couldn't help but relate this website to the global Facebook groups that would donate a certain amount of money for every 10,000 people who joined. Interesting phenomenon, I would say.