Riffin.com

Starting last semester I have been (sort of) interning with this website Riffin.com. Their idea is "the art of the playlist" and the site brings together everything including fashion, artists, and beauty and connects them together through music. Users can create profiles as webjockeys or artists and share their music personalities. The woman who started the site is a good friend of mine and she had the idea back in the mid 90's but didn't have the resources (money) that she needed in order to help her idea thrive. Since then, iTunes, youtube, and myspace have emerged and her idea now seems less unique and progressive. She finally in the past few years has been able to get her idea online and is starting to build it up and get financial backing from outside investors. I think it's really interesting to see how just having a truly great and innovative idea isn't always enough. Seeing and being a part of the process of building up this site has allowed me to have a better understanding of what it takes to try and compete with corporations and how hard it is to try to gain your own ground in the market you are trying to enter and make a difference in. Financial backing and compromise seem to be key aspects in addition to having a genius and unique idea.

Liz