Michel Gondry - Be Kind Rewind Exhibit

I have included a link above to the website that features an exhibit of Michel Gondry's film Be Kind Rewind. I know that we have talked a little bit about the film and I just did a project on it and "sweding" for another class and came across this really cool website. The exhibit is an installation of the video store from the film and people can come in and see scenes from the film as well as take part in the sweding experience themselves. People are able to swede their own films which forces them to use their creativity and work within the limitations of the resources they are afforded.

A quote from Gondry about what he hopes people will take away from this exhibit and the experience he is presenting: "I intend to prove that people can enjoy their time without being part of the commercial system and serving it. Ultimately, I am hoping to create a network of creativity and communication that is guaranteed to be free and independent from any commercial institution.”

~Liz